The Women War Workers Collection

Women War Workers1943

On the factory floor, on the farm, and across the home front. Explore the magazine covers that celebrated women at work during World War II.

Famous Funnies, September 1943: Women War WorkersForecast, September 1943: Women War WorkersSaturday Evening Post, September 4, 1943: Rosie to the Rescue by Norman Rockwell
Original covers from the United We Stood Archive

The story behind the covers · September 1943

The Women War Workers program

Forecast for Home Economists, September 1943: the Women War Workers torch
Forecast, September 1943

The September 1943 Women War Workers (WWW) program was inaugurated by the United States War Manpower Commission and Office of War Information to urge more women to take civilian employment which would release men for military service or heavy war work.

In conjunction with the program, a contest was held, co-sponsored by New York’s prestigious Museum of Modern Art (MoMA), whereupon all of the nation’s 186 magazines using pictorial covers were invited to devote the cover of their issues to be on the newsstands on Labor Day, September 6, providing a painting, drawing, or photograph of a woman doing the sort of work which was not fully appreciated as war work but which, in a total war, had become war work of the greatest significance.

Women in Necessary Civilian Employment

MoMA presented an exhibition of the winning covers alongside a group photograph of the women featured on them, who were already working in essential civilian jobs. It was titled “Women in Necessary Civilian Employment,” and ran from September 3 to 26, 1943.

The original exhibition record includes the press release, providing a host of additional information, and a gallery of photos.

Explore the original MoMA exhibition ↗
Judges and women war workers gathered around magazine covers at the 1943 MoMA exhibition opening
The exhibition opening at MoMA, 1943
Woman’s Day, September 1943: a woman in uniform on a bus
Woman’s Day, September 1943

About the photograph. “Judges of competition and women war workers present at the opening of the exhibition of ‘Women in Necessary Civilian Employment,’ at the Museum of Modern Art, 11 West 53rd St., New York. Left to right: Mrs. Anna Rosenberg, Regional War Manpower Commission Director in New York; Miss Dorothy Ducas, Chief, Magazine Bureau, Office of War Information; Mary Brewster White, of the Office of War Information; Betty Ward, New York, U.S. Cadet Nurse Corps; Deborah Hutchison, who has worked on farms for the past two summers; Mrs. Terella Albrecht, who drives a taxi; Mrs. Dorothy I. Walker, trainman for the Pennsylvania Railroad; and Muriel Klein, Western ‘Unionette,’ or telegraph messenger.” Publicity photograph released in connection with the exhibition, “Women in Necessary Civilian Employment.”

Photographic Archive. The Museum of Modern Art Archives, New York. IN241.1.

Most of the competitors and all of the winners are illustrated below, many of which were reproduced from the archives of Columbia University.

132 MAGAZINE COVERS

Country Gentlewoman and Farm Bureau

WWW|Women War Workers|AGRICULTURE

September 1943

Dun’s Review

WWW|Women War Workers|BUSINESS

August 1943

Eastern States Cooperator

WWW|Women War Workers|AGRICULTURE

September 1943

Electrical World

WWW|Women War Workers|ELECTRICAL & ELECTRONICS

September 4, 1943

Electricity on the Farm

WWW|Women War Workers|AGRICULTURE

September 1943